How to write and publish an article on LinkedIn

LinkedIn is the best platform to make professional connections and establish yourself as an authority within your industry. LinkedIn can help you increase awareness of your brand among other like-minded business people and companies.

Facebook, Instagram and TikTok are all great social media platforms that should be included in your marketing plan. These platforms may be great, but they lack the professional influence and credibility that LinkedIn can provide to you, your brand and your content. How to Buy Multiple LinkedIn Accounts. You can these accounts form any Social Account Sellers, where from you can Buy Facebook Accounts as well. These Social Media Accounts are the best ways to earn money from the online marketing. 

How to create an article for LinkedIn

First, let's get to the point. . . LinkedIn is not the place to publish your article.

Although you can type directly into the platform's publishing tool, it is easier to edit and write in a word processing program like Microsoft Word. This allows you to focus on your writing instead of worrying about how to use the platform. Once you have drafted your ideas and crossed all the Ts and dotted all of the Is, it is time to copy and paste the final content onto LinkedIn.

It takes effort to write content for LinkedIn. LinkedIn is not like other social media platforms that allow you to post about your favorite restaurant and get attention.

Writing a blog article is similar to writing one, but LinkedIn content requires you to write in a formal tone, provide statistical and factual evidence, and use headlines to make your point.

LinkedIn users expect that the content they see will be timely and business-oriented. Your articles should provide a detailed look into the subject to not only satisfy users' expectations, but also to show your expertise.

You must write in a clear and concise manner when creating content for LinkedIn. To separate your main ideas and bullets for lists, use headings. Keep paragraphs brief (3 to 4 sentences each).

How to publish an Article on LinkedIn

LinkedIn's built in publishing tool is simple to use thanks to its intuitive design and labels. Log in to your LinkedIn account. Click the Write an Article option at the top of your homepage.

Copy the title of your article that you wrote using an external word processor and paste it in the Headline box. Your headline should be in LinkedIn's Heading 1 style, provided that you have used the formatting tools of your word processor to distinguish subheads from headlines. You can choose Heading 1, Heading 2 or Normal from the drop-down menu.

The same applies to content you have bolded, underlined, or italicized. You can also use the format menu at the top of the screen to make any adjustments.

The format menu offers options to add bullets, block quote offsets and links.

LinkedIn will add your name and title to your LinkedIn profile. Below this information, you have the option to either copy and paste or type.

You can add images, videos or slides to your article by clicking the small square icon that has a (+) sign (+). Click the plus sign to open the options menu. Select the option you prefer, then follow the steps.

This square icon will move down the page every time you press the Enter key. The cursor can be used to move the icon up to any place you wish to insert media links or media.

LinkedIn, like many other online publishing tools automatically saves all edits. After saving your first edit, the word "Saved" will appear in green text and to the right of the format menu. Automatic save allows you to leave your article and return at a later time to finish or edit it.

Go to your homepage and select Write an article. Then click the drop-down Publishing Menu to choose My drafts. This menu can be used to retrieve previously published articles or to share a draft to a friend or colleague for feedback.

To make your article stand out, I suggest adding a catchy cover image. Images get two times as many engagements as articles without images. Images can be downloaded and used for free from many websites including Unsplash and Pixabay.

Click the gray area directly below the space for headline to bring up your file hierarchy. You can then navigate to the location where your image is stored and choose it for upload.Once you are satisfied with everything, you can publish your article.

Next, click your name to access the drop-down menu. (Anyone is the default choice. Next, you can add hashtags. Next, scroll down to the bottom of your window and select who can comment. (Once again, the default choice is Anyone.

You can edit, delete or update your published articles at any time by selecting My articles from the Publishing Menu. Then you can choose the article that you wish to modify or remove.